Launch Pad · free guide

Land in New York. Grow across the US.

A practical guide for companies entering the US through New York, New Jersey and Connecticut. Nine questions, straight answers, official sources.

  • $28Braised by NYC tech in 2025 (Tech:NYC)
  • 83Fortune 500 HQs in NY, NJ and CT
  • 203k+tech jobs in New York City
Start with the questionsChecked Nov 2026
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Answers come from this guide and official US sources, with links. Not legal advice.

Your route in

Six stops to your first US customer.

The questions

What founders ask us.

Decide
01Why New York, New Jersey and Connecticut?

The biggest concentration of enterprise buyers and capital in the US, in one region.

  • NYC tech companies raised about $28B in 2025, up 8% on 2024 (Tech:NYC).
  • 83 Fortune 500 headquarters across the three states in 2026: NY 53, NJ 15, CT 15.
  • More than 203,000 tech jobs in New York City alone (Tech:NYC, Dec 2025).
  • Plan for the costs: Midtown office asking rents were about $85 per sq ft in Q3 2026 (CBRE), and talent is competitive.
Checked Nov 2026
02Where can I find funding and public support?

Private capital at every stage, and state programmes built for companies like yours.

  • SBIR/STTR non-dilutive R&D funding is back: reauthorized on 13 Apr 2026 through 2031. Majority US-owned only.
  • New York: Excelsior Jobs tax credits and the NY Global Entrepreneurs programme (ESD).
  • NYC: the International Landing Pad Network (NYCEDC) for growth-stage companies.
  • New Jersey: NJ BASE soft landing in Jersey City (opened May 2026) and the NJ AI Hub in Princeton.
  • Connecticut: Connecticut Innovations pre-seed funding for companies based in the state.
  • SelectUSA Investment Summit: 2–5 May 2027, National Harbor, MD.
Checked Nov 2026
Set up
03Which company should I set up?

A Delaware C-Corp if you'll raise US venture capital; a US subsidiary if you're an established company.

  • Delaware C-Corp is what US investors expect. An LLC suits holding or services, rarely venture.
  • Register the company in each state where you do business (NY, NJ or CT) and appoint an in-state registered agent.
  • No SSN? You can't use the IRS online form for your EIN: apply by phone, fax or mail with Form SS-4.
  • Beneficial ownership (BOI): since 14 Aug 2026, US-formed companies are exempt. Foreign companies registered in the US still file.
  • 25% or more foreign-owned? File Form 5472 with your federal return every year.
Checked Nov 2026
Bank and tax
04How do I open a bank account and get paid?

Fintech banks onboard non-resident founders remotely; traditional banks usually want you in a branch.

  • Bring formation documents, your EIN letter, passports for every 25%+ owner and a US address.
  • Expect days to a few weeks of identity checks; some home countries are excluded by some providers.
  • US enterprise buyers will ask for a W-9 and pay by ACH into a US account.
Official sourcesIRS: EIN
Checked Nov 2026
05What taxes will I pay?

Federal, state and, in New York City, city corporate tax, plus sales tax once you pass a state's threshold.

  • Federal corporate tax: a flat 21%.
  • New York State: up to 7.25%, extended through 2029, plus the MTA surcharge. NYC adds 8.85%.
  • New Jersey: 9%, plus a 2.5% Corporate Transit Fee on NJ income over $10M (2024–2028).
  • Connecticut: 7.5%, with a 10% surtax on larger companies extended to 2026–2028.
  • Sales tax: NY $500k and 100 sales; NJ $100k or 200 sales; CT $100k and 200 sales. Software taxes differ by state.
  • Check your home country's tax treaty and price intercompany charges at arm's length.
Checked Nov 2026
Visas
06Which visa can I use?

Founders usually look at O-1, E-2 or L-1. Talk to immigration counsel early: it's the step that takes longest.

  • O-1: extraordinary ability, no lottery, up to 3 years at first. Popular with founders.
  • E-2: treaty investors only; a substantial investment, no fixed minimum.
  • L-1: move someone who worked 1 year abroad in your company; a new US office gets 1 year at first.
  • H-1B: the FY2027 lottery is weighted by wage level, and the $100,000 fee is in court. Check its status before filing.
  • International Entrepreneur Parole: still listed by USCIS for founders with qualifying US investment.
  • Business trips on ESTA or B-1: meetings, conferences and signing deals are fine; working is not. ESTA now costs $40.
  • Premium processing is $2,965 since 1 Mar 2026.
Checked Nov 2026
Hire
07How do I hire my first people?

Start with an employer of record, then move to your own payroll once you have an entity and a team.

  • Employer of record: hire before you have a US entity, for a fee per person.
  • Own payroll: register with each state's labour department, plus workers' comp, disability and paid family leave (NY, NJ) and unemployment insurance.
  • Employment is at-will in all three states, but anti-discrimination and leave laws apply.
  • Salary ranges in job ads are required in NY and NYC, in NJ since June 2025 and in CT since October 2026.
  • Using AI to screen candidates in NYC needs a yearly bias audit and a notice to candidates (Local Law 144).
  • Budget health insurance on top of salary: US candidates expect it.
Checked Nov 2026
Sell and comply
08Which data and AI rules apply?

State privacy laws apply by where your users live; sector rules apply by what data you hold.

  • New York SHIELD Act: reasonable security, and breach notice to residents within 30 days.
  • New Jersey Data Privacy Act: in force since 15 Jan 2025.
  • Connecticut Data Privacy Act: amended, with lower thresholds, from 1 Jul 2026.
  • New York RAISE Act: rules for frontier AI developers from 1 Jan 2027.
  • Federal sector rules: HIPAA for health data, GLBA for financial data, COPPA for children.
Checked Nov 2026
09What do international founders usually miss?

The things US enterprise buyers ask for in the first contract.

  • Insurance: general liability, E&O and cyber for customers; D&O once you have a board.
  • Trademarks: file early with the USPTO; foreign applicants need a US-licensed attorney.
  • Contracts: buyers send their own MSA, data and security terms. Expect to negotiate.
  • Security: SOC 2 Type II or ISO 27001 is often required before a deal.
  • Yearly filings: Delaware franchise tax (1 Mar), state annual reports, Form 5472, sales tax.
Checked Nov 2026

This guide is general information, checked in November 2026, not legal or tax advice. Rules change; confirm with a qualified adviser.

Where to land

Three states, one launch pad.

New York

  1. Flatiron and Midtown SouthSoftware, AI and fintech; corporate HQs
  2. Brooklyn Navy Yard and DUMBOClimate, hardware, media; Newlab
  3. Long Island City and Roosevelt IslandLife sciences; Cornell Tech
  4. Upper Manhattan and the BronxHealth and life sciences incubation

New Jersey

  1. Jersey City and HobokenFintech; NJ BASE soft landing
  2. NewarkHardware (HAX), data centres
  3. Princeton and New BrunswickPharma corridor; NJ AI Hub

Connecticut

  1. Stamford and GreenwichFinance and corporate HQs
  2. HartfordOne of the largest US insurance clusters
  3. New HavenYale research and biotech

Manhattan office asking rents averaged about $74 per sq ft in Q3 2026 (Cushman & Wakefield); availability is the lowest since 2020. Most companies start in coworking: a WeWork All Access pass is about $290–340 a month, and Industrious about $200–299 a month, depending on the building and term. Soft-landing programmes often include free desk space.

Who can help

Programmes and providers.

Listed alphabetically. Not endorsements.

AcclimeCorporate services and compliance.
BDO USAInternational tax and audit.
Columbia Startup LabIncubator for Columbia alumni.Connecticut InnovationsConnecticut's venture investor and pre-seed funding.
CooleyVenture-backed company counsel.
DeloitteScale-up and enterprise advisory.
EisnerAmperMiddle-market and startup accounting.
Empire State DevelopmentNew York State grants, tax credits and expansion support.ERA (Entrepreneurs Roundtable Accelerator)NYC seed accelerator; Winter 2027 cohort starts January.
FragomenImmigration and global mobility.
Globalization PartnersEmployer of record and US hiring.
Goodwin ProcterGrowth companies and private equity.
HawksfordInternational structuring and US entity setup.
HAX (SOSV)Hardware residency, now in Newark, NJ.Lightspeed × NYCEDC AI Launch PadFor international growth-stage AI companies.Mission BioCapital PlatinumBiotech programme with Connecticut Innovations.NewlabClimate, energy and industrial tech at the Brooklyn Navy Yard.NJ BASE (NJEDA × SOSA)International soft landing in Jersey City.NJEDANew Jersey's economic development authority.NYCEDCNew York City's economic development corporation.NYCEDC International Landing Pad NetworkSoft-landing programmes run by Plug and Play, SOSA and others.NYU Future LabsVertical incubators.
Penningtons Manches Cooper (US desk)International commercial law.
Propelling TechAI-native business transformation company. Market entry and partnerships for tech companies.
PwCScale-up and enterprise advisory.
SBIR/STTRFederal non-dilutive R&D funding.
ScalerrMarket entry, sales acceleration and partnerships.
SelectUSAFederal investment and market-entry service.Techstars NYCAccelerator with enterprise and investor access.
Wilson SonsiniTechnology, life sciences and venture law.
Programmes checked Nov 2026. JLABS @ NYC closed in 2026 and was removed.Suggest a programme or provider →
Dates worth knowing

Put these in your calendar.

  1. ESD NY Global Entrepreneurs: applications closeDeadline
  2. AI Summit New York · Javits CenterConference
  3. Newlab Founder Fellowship 2027: applications closeDeadline
  4. Launch Pad live: entering the US · online · Tech New York AdvocatesOur event
  5. SelectUSA Investment Summit · National Harbor, MDSummit
  6. NY Tech Week · dates to be announcedFestival